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<channel><title><![CDATA[Frostbreaker - Resources]]></title><link><![CDATA[http://www.frostbreaker.co.nz/resources]]></link><description><![CDATA[Resources]]></description><pubDate>Sat, 13 Jun 2015 10:35:55 -0700</pubDate><generator>Weebly</generator><item><title><![CDATA[Google Analytics - Spam Traffic]]></title><link><![CDATA[http://www.frostbreaker.co.nz/resources/google-analytics-spam-traffic]]></link><comments><![CDATA[http://www.frostbreaker.co.nz/resources/google-analytics-spam-traffic#comments]]></comments><pubDate>Fri, 01 May 2015 22:46:06 GMT</pubDate><category><![CDATA[Google Analytics]]></category><guid isPermaLink="false">http://www.frostbreaker.co.nz/resources/google-analytics-spam-traffic</guid><description><![CDATA[So you have spotted some referral traffic from websites that look dodgy, or you just dont want to track.&nbsp;Referrer Spam&nbsp;keeps affecting many of us, and shows up with adult sites names&nbsp;like&nbsp;depositfiles-porn.ga, youporn-forum.ga, pornhub-forum.ga&nbsp;and a few more. Dn't visit them, they are not doing harm, but they "dirty up" your traffic data.&nbsp;&nbsp;The only way to stop them is with a filter in Google Analytics.&nbsp;      Why&nbsp;are these Referrals showing on my Goog [...] ]]></description><content:encoded><![CDATA[<div class="paragraph" style="text-align:left;">So you have spotted some referral traffic from websites that look dodgy, or you just dont want to track.&nbsp;<br /><span style=""></span><br /><span style=""></span><span style="">Referrer Spam</span>&nbsp;keeps affecting many of us, and shows up with adult sites names&nbsp;like&nbsp;depositfiles-porn.ga, youporn-forum.ga, pornhub-forum.ga&nbsp;and a few more. Dn't visit them, they are not doing harm, but they "dirty up" your traffic data.&nbsp;&nbsp;The only way to stop them is with a filter in Google Analytics.&nbsp;<br /><br /><br /><span style=""></span></div>  <div>  <!--BLOG_SUMMARY_END--></div>  <div class="paragraph" style="text-align:left;">Why&nbsp;are these Referrals showing on my Google Analytics? These referrals that show up in GA are commonly called &nbsp;Ghost Referrer Spam&nbsp;because they don&rsquo;t really visit your page. The&nbsp;purpose&nbsp;of these spammers is to drive some traffic to a &ldquo;dark-forum&rdquo;&nbsp;with more spam and a bunch of ads, so for any reason try to visit these sites. Some Examples of Traffic Spam...<br /><br /><ul style=""><li style="">pornhub-forum.uni.me&nbsp;page&nbsp;/www.pornhub-forum.uni.me/</li><li style="">pornhub-forum.ga&nbsp;page&nbsp;/www.pornhub-forum.ga/</li><li style="">pornhubforum.tk&nbsp;page&nbsp;/www.pornhubforum.tk/</li><li style="">torture.ml&nbsp;page&nbsp;/www.torture.ml/</li><li style="">amanda-porn.ga&nbsp;page&nbsp;/www.amanda-porn.ga/</li><li style="">generalporn.org&nbsp;page&nbsp;/www.generalporn.org/</li><li style="">depositfiles-porn.ga&nbsp;page&nbsp;/www.depositfiles-porn.ga/</li><li style="">youporn-forum.ga&nbsp;page&nbsp;/www.youporn-forum.ga/</li><li style="">rapidgator-porn.ga&nbsp;page&nbsp;/www.rapidgator-porn.ga/</li></ul>How to get fit of them?<br /><br /><ol style=""><li style=""><span style="">In&nbsp;</span><span style="">Google Analytics</span><span style="">&nbsp;go to the&nbsp;</span><span style="">Admin</span><span style="">&nbsp;tab.</span><br /></li><li style=""><span style="">Go to&nbsp;</span><span style="">View</span><span style="">&nbsp;Column and select&nbsp;&nbsp;</span><span style="">Filters &nbsp; &nbsp;</span><br /></li><li style=""><span style="">Click on&nbsp;</span><span style="">New Filter &nbsp; &nbsp;</span><br /></li><li style=""><span style="">Put&nbsp;</span><span style="">Spam Porn Referral</span><span style="">&nbsp;as a&nbsp;name for the Filter.</span><br /></li><li style=""><em style="">Filter Type&nbsp;</em><span style="">select&nbsp;</span><span style="">Custom. &nbsp;</span><em style="">Filter Field,&nbsp;</em><span style="">find and select&nbsp;</span><span style="">Campaign Source.</span><span style="">&nbsp;In the&nbsp;</span><em style="">Filter&nbsp;</em><em style="">Pattern</em><span style="">&nbsp;text box,&nbsp;copy and paste this Regular Expression&nbsp;</span><span style="">depositfiles-porn.ga|youporn-forum.ga|pornhub-forum.ga|generalporn.org|rapidgator-porn.ga|meendo-free-traffic.ga|amanda-porn.ga|torture.ml|pornhub-forum.uni.me</span></li><li style=""><span style="">After you check everything&nbsp;</span><span style="">Save</span><br /></li></ol><br />With the&nbsp;filter verification tool,&nbsp;you can see the effect that the filter will have. The verification features is based in the previous 7 days, if the record&nbsp;of any of these referrals mentioned above it recent(today) or older than 7 days you will get a message saying that the sample data might be too small. Don&rsquo;t worry&nbsp;the filter has been tested and it will work&nbsp;.</div>]]></content:encoded></item><item><title><![CDATA[CMS Training]]></title><link><![CDATA[http://www.frostbreaker.co.nz/resources/cms-training]]></link><comments><![CDATA[http://www.frostbreaker.co.nz/resources/cms-training#comments]]></comments><pubDate>Fri, 01 May 2015 21:49:58 GMT</pubDate><category><![CDATA[CMS Training & resources]]></category><guid isPermaLink="false">http://www.frostbreaker.co.nz/resources/cms-training</guid><description><![CDATA[       CMS stands for Content Management System. A CMS is a web content publishing and management system that allows normal content originators to create, submit, and publish their content directly within a web application/site without any development tools or knowledge of HTML.      We use Nextus CMS. This is a robust Wordpress CMS from Germany with great support and training information. You can use your website CMS to add images, text and create new pages whenever you want. You would use it m [...] ]]></description><content:encoded><![CDATA[<div><div class="wsite-image wsite-image-border-thin " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a> <img src="http://www.frostbreaker.co.nz/uploads/2/2/2/8/22286900/4125926_orig.jpg" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  <div class="paragraph" style="text-align:left;"><span style="background-color: initial;">CMS stands for Content Management System. A CMS is a web content publishing and management system that allows normal content originators to create, submit, and publish their content directly within a web application/site without any development tools or knowledge of HTML.</span><br /></div>  <div>  <!--BLOG_SUMMARY_END--></div>  <div class="paragraph" style="text-align:left;"><br /><br />We use Nextus CMS. This is a robust Wordpress CMS from Germany with great support and training information. You can use your website CMS to add images, text and create new pages whenever you want. You would use it most often when creating a blog or news item.&nbsp;<br /><br />We are creating a video library for using our CMS, in the meantime, we provide a 1 hour on - line training session for our clients for every website we build. We also provide email user support for one month after delivery of your website. email support@frostbreaker.co.nz</div>]]></content:encoded></item><item><title><![CDATA[What are keywords?]]></title><link><![CDATA[http://www.frostbreaker.co.nz/resources/what-are-keywords]]></link><comments><![CDATA[http://www.frostbreaker.co.nz/resources/what-are-keywords#comments]]></comments><pubDate>Thu, 30 Apr 2015 20:51:03 GMT</pubDate><category><![CDATA[Getting Found On Google]]></category><guid isPermaLink="false">http://www.frostbreaker.co.nz/resources/what-are-keywords</guid><description><![CDATA[       Definition - What does&nbsp;Keyword&nbsp;mean?When referring to SEO, A keyword is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page&rsquo;s metadata (Learn about meta data) and help search engines match a page to with an appropriate search query.      Search engines look at all websites on the internet and they look for keywords that match a search query. Google cons [...] ]]></description><content:encoded><![CDATA[<div><div class="wsite-image wsite-image-border-none " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a> <img src="http://www.frostbreaker.co.nz/uploads/2/2/2/8/22286900/3959859_orig.jpg" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  <div class="paragraph" style="text-align:left;">Definition - What does&nbsp;<span style="">Keyword</span>&nbsp;mean?<br /><br />When referring to SEO, A keyword is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page&rsquo;s metadata <a href="http://www.frostbreaker.co.nz/resources/what-are-meta-titles-and-descriptions" title="">(Learn about meta data) </a>and help search engines match a page to with an appropriate search query.<br /><span style=""></span></div>  <div>  <!--BLOG_SUMMARY_END--></div>  <div class="paragraph" style="text-align:left;">Search engines look at all websites on the internet and they look for keywords that match a search query. Google considers keywords on your website when they show you in results in Google search. &nbsp; Keywords are not the only factor for successful SEO, there are MANY! But it is a great starting point to understand what terms people are searching for to find businesses like yours online, and making sure you use those terms, as opposed to less searched terms, on your webpages and in meta data.<br /><br />Keyword phrases are more than just single words, and much better at getting the right people to your website.&nbsp;&nbsp;Usually when people do a search, they type in a keyword phrase instead of just a single keyword. The&nbsp;<em style="">click-through rate</em>&nbsp;(how many people click your listing to go to your site) also increases, as more words match the search query. Your&nbsp;<em style="">conversion rate&nbsp;</em>(how many visitors actually purchase something, sign up, or take whatever action is appropriate on your site) also increases because you&rsquo;re more likely to have what the user is looking for.<br /><br />You can see why it&rsquo;s a good idea to have great keyword phrases, and not just single keywords, on your Web pages. We suggest you use your target keyword phrases&nbsp;in title headings, text, when you name images before you load them onto your website, and in all&nbsp;<a href="http://www.frostbreaker.co.nz/resources/what-are-meta-titles-and-descriptions" title="" style="">meta data information</a>. But don't overdo it! Keyword "Stuffing" can have a negative effect so try and keep it to relevant locations and situations.&nbsp;<br /></div>]]></content:encoded></item><item><title><![CDATA[Keep your Frostbreaker website Optimsed]]></title><link><![CDATA[http://www.frostbreaker.co.nz/resources/keep-your-frostbreaker-website-optimsed]]></link><comments><![CDATA[http://www.frostbreaker.co.nz/resources/keep-your-frostbreaker-website-optimsed#comments]]></comments><pubDate>Wed, 29 Apr 2015 04:11:47 GMT</pubDate><category><![CDATA[Getting Found On Google]]></category><guid isPermaLink="false">http://www.frostbreaker.co.nz/resources/keep-your-frostbreaker-website-optimsed</guid><description><![CDATA[       Meta data is just one element of website optimization but you need to start here. Your website was delivered optimized, now you need to keep it that way. Make sure you understand what meta descriptions are, and why they are important, then make sure you write them for every new page you build on your website.&nbsp;Log into your website.When on a page on the front page of your website, click on the SEO tab.&nbsp;         This takes you to where you can add the meta data for your website. E [...] ]]></description><content:encoded><![CDATA[<div><div class="wsite-image wsite-image-border-thin " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a> <img src="http://www.frostbreaker.co.nz/uploads/2/2/2/8/22286900/2291043_orig.jpg" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  <div class="paragraph" style="text-align:left;">Meta data is just one element of website optimization but you need to start here. Your website was delivered optimized, now you need to keep it that way. Make sure you u<a href="http://www.frostbreaker.co.nz/resources/what-are-meta-titles-and-descriptions">nderstand what meta descriptions are</a>, and why they are important, then make sure you write them for every new page you build on your website.&nbsp;<br /><br /><ol><li><span style="background-color: initial;">Log into your website.</span><br /></li><li><span style="background-color: initial;">When on a page on the front page of your website, click on the SEO tab.&nbsp;</span><br /></li></ol></div>  <div><div class="wsite-image wsite-image-border-thin " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a> <img src="http://www.frostbreaker.co.nz/uploads/2/2/2/8/22286900/5001372_orig.jpg" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  <div class="paragraph" style="text-align:left;">This takes you to where you can add the meta data for your website. Enter the information here, and save the changes. <a href="http://www.frostbreaker.co.nz/resources/what-are-meta-titles-and-descriptions">Learn how to write good meta titles and descriptions here.&nbsp;</a></div>]]></content:encoded></item><item><title><![CDATA[What are Meta Titles and Meta Descriptions]]></title><link><![CDATA[http://www.frostbreaker.co.nz/resources/what-are-meta-titles-and-descriptions]]></link><comments><![CDATA[http://www.frostbreaker.co.nz/resources/what-are-meta-titles-and-descriptions#comments]]></comments><pubDate>Wed, 29 Apr 2015 04:07:17 GMT</pubDate><category><![CDATA[Getting Found On Google]]></category><guid isPermaLink="false">http://www.frostbreaker.co.nz/resources/what-are-meta-titles-and-descriptions</guid><description><![CDATA[Frostbreaker websites have a &nbsp;SEO section to help you&nbsp;keep your website optimized for Google and other search engines. You need to complete this section when creating new content to keep your site optimised.Meta DescriptionsMeta Titles are extremely important in gaining user click-through from search engines. Try to include keywords, and create&nbsp;a compelling description that a searcher will want to click.&nbsp;Make sure it has direct relevance to the page and every page has a diffe [...] ]]></description><content:encoded><![CDATA[<div class="paragraph" style="text-align:left;">Frostbreaker websites have a &nbsp;<a href="http://www.frostbreaker.co.nz/resources/keep-your-frostbreaker-website-optimsed" title="">SEO section to help you</a>&nbsp;keep your website optimized for Google and other search engines. You need to complete this section when creating new content to keep your site optimised.<br /><br /><strong><u>Meta Descriptions</u></strong><br /><br />Meta Titles are extremely important in gaining user click-through from search engines. Try to include keywords, and create&nbsp;a compelling description that a searcher will want to click.&nbsp;<br /><br />Make sure it has direct relevance to the page and every page has a different description. &nbsp;The description should optimally be between 150-160 characters.<br /><br />Writing a readable, compelling description using important keywords can improve the click-through rate for a given webpage. Google and other search engines bold keywords in the description when they match search queries.<br /><span style=""></span><br /><span style=""></span></div>  <div><div class="wsite-image wsite-image-border-none " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a> <img src="http://www.frostbreaker.co.nz/uploads/2/2/2/8/22286900/7075037_orig.jpg" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  <div class="paragraph" style="text-align:left;"><strong><u>Meta Titles</u></strong><br /><br />Title tags are often used on search engine results pages to display preview snippets of your webpage and are important both for SEO and social sharing.<br /><span style=""></span><br />Keep it accurate and concise description of a page's content.&nbsp;It's important to keep it to 55 characters or less to ensure &nbsp;you&nbsp;display properly across different screens. &nbsp;<br /><br /><a href="http://www.frostbreaker.co.nz/resources/keep-your-frostbreaker-website-optimsed">Learn how to update your Frostbreaker meta data here.&nbsp;</a><br /><span style=""></span><br /><span style=""></span></div>]]></content:encoded></item><item><title><![CDATA[What is SEO]]></title><link><![CDATA[http://www.frostbreaker.co.nz/resources/what-is-seo]]></link><comments><![CDATA[http://www.frostbreaker.co.nz/resources/what-is-seo#comments]]></comments><pubDate>Wed, 29 Apr 2015 03:47:19 GMT</pubDate><category><![CDATA[Getting Found On Google]]></category><guid isPermaLink="false">http://www.frostbreaker.co.nz/resources/what-is-seo</guid><description><![CDATA[Not all websites can have high rankingsThere are billions of web pages on the Internet. It's obvious that not all of them can be listed on the first results page on Google. Search engines only list web pages that they find relevant to a special keyword. You must make sure that your website is such a site.If search engines cannot find out that your website is about&nbsp;fishing equipment, they cannot give your website high rankings for that keyword. The process of changing your web pages so that  [...] ]]></description><content:encoded><![CDATA[<div class="paragraph" style="text-align:left;"><strong style="">Not all websites can have high rankings</strong><br><br>There are billions of web pages on the Internet. It's obvious that not all of them can be listed on the first results page on Google. Search engines only list web pages that they find relevant to a special keyword. You must make sure that your website is such a site.If search engines cannot find out that your website is about&nbsp;<em style="">fishing equipment</em>, they cannot give your website high rankings for that keyword. The process of changing your web pages so that search engines find them relevant is called search engine optimization (SEO).&nbsp;High search engine rankings are the perfect way to get more website visitors, more customers and more sales. Having high search engine rankings is the key to the success of your online business:<br><span style=""></span><br><span style=""></span><ul style=""><li style=""><strong style="">Your customers are on the Internet and they have money.</strong>&nbsp;People spend&nbsp;billions of dollars&nbsp;online. These people could be your customers.</li><li style=""><strong style="">Your customers use search engines.</strong>&nbsp;Most Internet users find new websites through search engines. SEO makes sure that customers find your website instead of the sites of your competitors.</li><li style=""><strong style="">Search engine users are some of the most qualified and motivated visitors</strong>&nbsp;that your website can have. They have taken the initiative to hunt for online resources on a certain topic, and then they clicked your link to learn more.</li></ul><br>Why do you have to optimize your web pages?If you do not optimize your web pages, then they won't get high rankings on Google and other search engines.<br><span style=""></span><br><strong style="">Your website should appear on the first results page</strong><br><span style=""></span><br><span style=""></span>Most searchers (75%)&nbsp;never look further than page one.Usability expert Jakob Nielsen points out:&nbsp;<em style="">"Users almost never look beyond the second page of search results."</em>&nbsp;Danny Sullivan, Search Engine Marketing Columnist, puts it this way:&nbsp;<em style="">"Being listed 11 or beyond means that many people may miss your website."</em><br><span style=""></span><br><br><span style=""></span></div><div><div id="365701237567942253" align="left" style="width: 100%; overflow-y: hidden;" class="wcustomhtml"><iframe width="560" height="315" src="https://www.youtube.com/embed/dLTR-OPsxEw" frameborder="0" allowfullscreen=""></iframe></div></div>]]></content:encoded></item><item><title><![CDATA[What Is Hosting?]]></title><link><![CDATA[http://www.frostbreaker.co.nz/resources/what-is-hosting]]></link><comments><![CDATA[http://www.frostbreaker.co.nz/resources/what-is-hosting#comments]]></comments><pubDate>Wed, 29 Apr 2015 03:21:03 GMT</pubDate><category><![CDATA[Website Hosting & Domains]]></category><guid isPermaLink="false">http://www.frostbreaker.co.nz/resources/what-is-hosting</guid><description><![CDATA[The web-hosting or server is much like the space that you rent out to have your business in. It's merely the space itself. It does not include furnishings like shelves for your products, just as the web-hosting account doesn't include a site for you to sell your products.Without the hosting services, you won't have a place for your website files to reside, so your domain would then become like a disconnected phone number in the phone directory, and your site files would have nowhere to stay. It  [...] ]]></description><content:encoded><![CDATA[<div class="paragraph" style="text-align:left;">The web-hosting or server is much like the space that you rent out to have your business in. It's merely the space itself. It does not include furnishings like shelves for your products, just as the web-hosting account doesn't include a site for you to sell your products.<br /><span style=""></span><br /><span style=""></span>Without the hosting services, you won't have a place for your website files to reside, so your domain would then become like a disconnected phone number in the phone directory, and your site files would have nowhere to stay. It is important to keep this information as it manages all access to your website hosting and domain, and frostbreaker, or other website developers may need this some time in the future. Your hosting login and details (Please file for future reference)&nbsp;<br /><br />Frostbreaker provide a range of hosting services with service providers who specialise in website hosting.&nbsp;<span style=""></span></div>]]></content:encoded></item><item><title><![CDATA[What is a Domain Name?]]></title><link><![CDATA[http://www.frostbreaker.co.nz/resources/what-is-a-domain-name]]></link><comments><![CDATA[http://www.frostbreaker.co.nz/resources/what-is-a-domain-name#comments]]></comments><pubDate>Wed, 29 Apr 2015 03:11:22 GMT</pubDate><category><![CDATA[Website Hosting & Domains]]></category><guid isPermaLink="false">http://www.frostbreaker.co.nz/resources/what-is-a-domain-name</guid><description><![CDATA[www.frostbreaker.co.nz &nbsp; - That is OUR domain Name!Computers communicate by using numbers, called IP addresses, to contact each other, much like you use a phone number to dial a specific person's phone. Domain names on the internet are much like entries in a phone book. The phone book tells people looking for a business what the entries are just as a domain tells people (i.e. their computers) that a domain is hosted on the server.Without a domain, you would have to tell your customers that  [...] ]]></description><content:encoded><![CDATA[<div class="paragraph" style="text-align:left;"><strong><em>www.frostbreaker.co.nz &nbsp; - That is OUR domain Name!</em></strong><br /><span style=""></span><br /><span style=""></span>Computers communicate by using numbers, called IP addresses, to contact each other, much like you use a phone number to dial a specific person's phone. Domain names on the internet are much like entries in a phone book. The phone book tells people looking for a business what the entries are just as a domain tells people (i.e. their computers) that a domain is hosted on the server.<br /><span style=""></span><br /><span style=""></span>Without a domain, you would have to tell your customers that your site is located at a temporary url such as 123.456.789.123/~mysite instead of using a domain name such as mysite.com, making your site appear unprofessional and impractical.<br /><br /><br /><span style=""></span><br /><span style=""></span></div>]]></content:encoded></item></channel></rss>